Why swimwear was a natural
next step for Komar
Some of the most technical garments in the apparel industry are never seen. The intimate apparel people rely on every day requires an extraordinary level of expertise. Every seam, fabric choice, stretch panel, and construction detail must work together to deliver comfort, support, movement, and confidence.
For decades, those disciplines have been at the core of Komar’s business. That is why our expansion into swimwear was not a departure from our expertise. It was a natural extension of it.
While consumers often view intimates and swimwear as separate categories, product teams understand how closely connected they are. Both require deep knowledge of fit engineering, body mapping, fabric performance, support systems, and technical construction. Many of the same questions our intimates teams have solved for years are equally important in swimwear.
These shared fundamentals provided a strong foundation for the Komar Swimwear division.
Our expansion into swimwear was not a departure from our expertise. It was a natural extension of it.
With the addition of Fair Harbor and Carve Designs, we brought together brands with a deep understanding of life in and around the water. Combined with Komar’s long-standing expertise in technical apparel construction, the result is a division uniquely positioned to deliver products that balance performance, comfort, and style.
Today’s swimwear consumers expect more than a garment for a single occasion. They want pieces that support active lifestyles, travel easily, perform reliably, and stand up to years of use. Meeting those expectations requires more than great design. It requires technical expertise. At Komar, we see swimwear not as a standalone category, but as part of a broader commitment to creating products that help people feel comfortable and confident wherever life takes them. In many ways, swimwear is simply the next chapter in a story we have been writing for generations.
