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These are uncertain times for our industry, with new challenges surfacing daily. But at Komar, we remain grounded in the same principles that have guided us for over a century.
That’s why today, we’re proud to share something that reflects our resilience and evolution — a refreshed Komar brand and communications approach, designed to express who we are as a company, and the things we value and offer to our customers, our employees and the world beyond.
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Our brand purpose
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At Komar, everything we do is built on a simple belief—our brand purpose:
Elevating quality of life through excellence in apparel.
We set a higher standard in apparel by putting people first—building a more ethical,
sustainable business model, where making high quality apparel adds to peoples’
quality of life.
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Our brand design
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Our purpose drives us forward. Our values ensure we stay on course, guiding our
everyday actions and decisions:
Do
right—do what’s right for our customers, our consumers, our people and
our planet
Work smart—work together with focus, objectivity and humility to achieve
exceptional
results
Value
change
—embrace change and continually adapt to create value
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Our brand architecture
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To address the evolving needs of our industry, our architecture includes a new
division:
Komar
Entertainment—Uniting our offering of trending, character-licensed
sleepwear and loungewear.
And three new capabilities:
Komar
Manufacturing
—Fully integrated manufacturing processes delivered in part by
our owned manufacturing arm, Star.
Komar
Direct
—Our dedicated retail team, offering streamlined direct-to-consumer sales across our
brand.
Komar Solutions—A full range of apparel development services, delivered
by Star Solutions.
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Our brand design
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Our brand design brings our purpose to life with a visual identity that consistently
reinforces our commitment to quality, telling a rich and compelling story about the
work that we do.
Through our new website and video series, we’re proud to share our commitment to
setting a higher standard in our industry—showcasing the many ways we’re driving
innovation, sustainability, and excellence in apparel.
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Visit
our website
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Video Series
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Culture video
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Sustainability video
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This email marks a new approach to communications for Komar. I hope you enjoy the
work—it reflects a rich history dedicated to building a strong reputation, a
commitment to continual innovation—and most importantly, your role in elevating
quality of life through excellence in apparel.
I encourage you to follow Komar on LinkedIn
where we’ll continue to share important updates on the evolution of our brand.
Best,
Charlie
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One reputation
Real values
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Follow Komar's progress on LinkedIn
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Copyright ©2025 Komar. All rights reserved.
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